Thursday, 26 June 2014

Reap the BENEFITs

I am lucky enough to be in the Fashion Arts program at Humber where I get to experience the different facets of the fashion world, at least the business side of it. In my course it is mandatory to take a course in Social Media Marketing; it just so happens that the cosmetics students got a chance to has a seminar with Benefit Canada, and Rema Gouyez of The Burgundy Book is in charge of the social media aspect, so we got to have a separate seminar dealing with that part of Benefit! It was so exciting learning about the behind the scenes of what gets tweeted and Instagrammed every day. Ruth Goudie and Rema Gouyez are both so bubbly, sweet, but also very informative.

Yet another perk to having Benefit come and speak to my class is that we got to try the new They're Real! Push Up liner before it even hits shelves!

What it is:
It's the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won't smudge, budge, or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. 

I can attest to its staying power! I applied two lines to the back of my hand to see the feel of the pen and the gel liner itself: the first line was to test the makeup remover (which is a cream based remover that you have to work into the product to break it down), and the second line was to test the staying power. And MAN! Did it stay on. Between washing my hands constantly, dishes, and everyday it stayed on for about 2.5 days. It smudged a bit the first day, but I imagine when applied to the eye and a primer it would be fantastic. And the tip definitely would take some practice!
 This product is out in stores tomorrow, June 27th, 2014, so go get yours!

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